Technicolor may no longer be recognizable as the company that introduced Dorothy to Oz, but it's still embedded in the movie business. In fact, the company's M-GO streaming movie service — a joint venture with DreamWorks Animation — could soon become a major source of 4K content for your new 4K television. Over the past year, the partnership has managed to convince Samsung, LG, Vizio, and Roku to load its service onto all their new smart televisions and set-top boxes, and now Samsung is taking that relationship to the next level. Today, Samsung is announcing that M-GO will stream both native and upscaled 4K movies to its latest ultra-high-definition TV sets starting in spring of this year.

According to M-GO, the service has lined up around 100 titles for launch, including "a wide selection of full-length 4K theatrical hits and popular TV shows from Hollywood's leading studios and networks." M-GO claims that customers will be able to watch movies upscaled to 4K with as little as 3Mbps of bandwidth, while native 4K content will require a steady 15mbps connection.

While it's not yet clear what kind of quality the streaming service will deliver by compressing content to that degree and upscaling it at the other end, the company says it's using a lot of technology to ensure that things look good, including proprietary remastering techniques "to enhance the visual crispness, color acuity, and image depth" of upscaled content, as well as video files that are designed expressly for the specific upscaling chips used in these particular televisions. While the TVs will already have chips designed to display content at the higher resolution, M-GO CEO John Batter says these customized files improve quality. "We enable the chip to do its best possible job and get a higher quality image that way."

"M-GO is working very closely with our studio partners, chip manufacturer partners, Technicolor and Samsung to deliver on the full 4K promise — not just 'more pixels' but 'better pixels,'" wrote Batter in a press release.

While M-GO has major deals with a number of studios — it just added Walt Disney last month — it's just one of many companies gearing up to deliver digital 4K content right now. In fact, Amazon, Netflix, Comcast, and DirecTV will also stream 4K content to Samsung televisions. Sony, meanwhile, lets you download 4K movies to a pricy $699.99 home media server.