Viddiverse Is Designed to Be a YouTube/Vine for Kids

Entrepreneur looks to build parent- and brand-safe social network for tweens

"Just one more video and that’s it.”

That’s a common empty threat/demand many a modern parent has made, after plying their kids with a diverting iPad or iPhone—only to end up begging them to stop watching YouTube videos. Because before you know it, your toddler’s “last” Cars clip leads to something darker and definitely non-Pixar. Or your 8-year-old finds himself lost in a Minecraft vortex. Or your tween daughter checks out an old Hannah Montana clip—only to stumble onto some of Miley’s, er, newer work.

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