Today, the fledgling network, an offshoot of the venerable men's magazine, is set to launch White Collar Brawler, a show that was born as a Web series in 2010.

The show features real cubicle worker types in various U.S. cities donning gloves and throwing punches at each other, Manny Pacquiao-style. White Collar Brawler's first participants were its creators, Nate Houghteling and Kai Hasson, themselves co-founders of the branded entertainment studio Portal A.

"I was in San Francisco, and I stumbled into this white collar boxing club," said Hasson. "It was a transformative thing."