Charter Unveils Digital Service in Bid to Regain TV Subscribers
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Charter Communications Inc., looking to shrug off an industrywide decline in cable-TV subscribers, is introducing a digital version of its service under a new brand.
The company will start selling the digital-TV and broadband service in the first quarter of 2014, calling it Charter Spectrum, with the idea that it could increase video customers -- or at least keep the ones it already has. The cable industry suffered a 3.3 percent drop in video customers last quarter, hurt by competition from phone companies and satellite providers such as DirecTV, according to data compiled by Bloomberg.