Mashable Partners With the Collective on Video Production
Web publisher to tap into company's YouTube expertise
Mashable, the tech news and Web culture hotbed, wants to take its video output to another level. So naturally, the site turned to the guys behind Fred and The Annoying Orange.
Huh?
Actually, it makes a lot of sense. Mashable has just inked a partnership with Collective Digital Studios, the firm perhaps best known for shepherding ad deals for YouTube stars like Freddie Wong, the ubiquitous Fred and The Annoying Orange (the latter two have since made it to TV). The two companies will co-produce three or four Web video projects starting sometime next year, with Collective assisting with distribution and ad sales. Each
