Marriott Brand Chief Puts Video Focus on Millennials

Brian King riffs on digital natives

If all of the ANA Masters of Marketing speakers had digital-addicted family members in either grade school, high school or college to draw upon for analogies, that'd make perfect sense. Because to a person, none could keep the words "millennials" or "digital natives" from popping up over and over again during their presentations here in Phoenix in the last few days.

Brian King, chief brand officer for hotel giant Marriott, wants to talk about that demo, too.

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