Time Inc. Is Ready to Launch Its Ambitious New Video Strategy

Wide distribution is key

Last November, then-Time Inc. CEO Laura Lang announced that the company was gearing up to launch a digital video unit complete with new studios and programming, plus a new leader in former Meredith video exec J.R. McCabe, Time Inc.’s first svp, video. It wasn’t exactly a revolutionary move—other top publishers like Hearst Magazines and Condé Nast had already entered the video space in recent years—but for Time Inc., it signaled an important step forward.

And now, after a long wait and a new CEO, it’s finally ready to roll.

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