Tremor Video Pulls TV Listings Into Video Ad Formats

by Wayne Friedman , August 29, 2013

Hoping to push more TV viewers and filmgoers while interacting with TV/video ads on the Internet, video ad network Tremor Video is working with TV/movie listing service TMS.

Tremor Video will take TV listings and movie showtimes from TMS and insert them into its digital entertainment-focused video ads. Tremor Video says its first time it has integrated of third-party entertainment data into its video ads.

When a consumer interacts with a video ad unit, an overlay with a ZIP code entry field appears. The user enters location information and then is given TV providers or movie theaters in their local area -- as well as channel numbers, program airtimes or movie showtimes.

Tremor says this information complements the video element of the advertising, enabling the consumer to go to specific channels/theaters at specific times.

TV and movie data from TMS gives Tremor Video access to 1.5 million TV shows airing on more than 15,000 cable and broadcast lineups and 400,000 weekly movie showtimes covering more than 45,000 screens.

John Kelleher, president/chief operating officer of TMS stated: "We believe these units will successfully connect networks and studios whose objectives are to drive viewership for their content and audiences seeking information on what, where and when to watch."

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3 comments about "Tremor Video Pulls TV Listings Into Video Ad Formats".

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Allison Shaffron from Spark Communications, August 30, 2013 at 9:04 a.m.
This is a good first step of generating ticket sales and tune in, a nice overlay on the video content. However, for the consumer it feels like one step too many. Why not simply make the overlay dynamic by auto-populating movie times/locations or TV show channels/times specific to DMA? We are already doing this with our partners for our entertainment clients which has really delighted them.
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Maria Brewer from Eyeview Digital, August 30, 2013 at 10 a.m.

Allison - that's great - totally agree that it makes sense to auto-populate without interaction - we do the same at Eyeview and have seen great performance results with this solution.

Mandy Albers from Tremor, August 30, 2013 at 12:16 p.m.

Just to clarify - the zip code does auto-populate based on IP address, and the user is shown listing data immediately. It just requires the user to choose a theater or cable provider for further details. Users can also choose to change the zip code at any point. Hope that helps!