Vevo Scores With Unexpected Covers
New series generates views, Miracle Whip sponsor
Here's the premise behind Vevo's new original series Unexpected Covers. Take a musical artist or group one end of the musical spectrum, like say Passion Pit, and have them perform a cover of a song from a more popular group, in their own genre-bending style.
In episode 1, Passion Pit performs fun's Carry On, with just a singer accompanied by piano. So far, the show has generated over 627,000 views in five days on YouTube, plus lots more on the band's Vevo channel.
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