Vox Media Studio Produces Baseball-themed Web Video Show for Jeep

Wade Boggs hosts SB Nation series focused on ballpark workers

SB Nation's new video series, A Day's Work, has several interesting things going for it: baseball legend Wade Boggs, an insider's look at unique baseball stadiums, and the workers who do odd jobs around the ballparks.

It also has a major corporate sponsor in Jeep. In fact, A Day's Work—the first video series produced by Vox Media's in-house creative services arm—was conceived specifically to promote the Jeep Patriot.

The automaker was "looking to do something interesting and fresh, and we took that root of an idea and [ended] up turning it into this series with SB Nation (Vox's sports site)," said Vox creative director Chad Mumm.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in