AOL's Brand Production House, Be On, Scores First Project

Portal rolls out DIY series for Jeep

At AOL’s NewFront last month, the company announced that it was going into the business of helping brands produce and distribute branded content. Well, it’s on.

The company’s new in-house production business, Be On, has churned out its first post-NewFront work for a brand (a few advertisers had projects in the works before the event). Jeep has rolled out a branded entertainment series Pretty Savvy featuring Erica Domesek who runs the crafting blog P.S. I made this.

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