AOL's Brand Production House, Be On, Scores First Project
Portal rolls out DIY series for Jeep
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At AOL’s NewFront last month, the company announced that it was going into the business of helping brands produce and distribute branded content. Well, it’s on.
The company’s new in-house production business, Be On, has churned out its first post-NewFront work for a brand (a few advertisers had projects in the works before the event). Jeep has rolled out a branded entertainment series Pretty Savvy featuring Erica Domesek who runs the crafting blog P.S. I made this. AOL helped Jeep with the concept, production, distribution and syndication. So far, Pretty Savvy’s first three episodes have garnered a million views, according to Charles Gabriel, vp of sales for AOL On.
"A few brands are on board already," Gabriel said.
