Deals
Online Video-Ad Startups Seen Near IPOs Challenging Google: Tech
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Demand for Web commercials played alongside video clips is fueling growth at marketing startups, putting such companies as Tremor Video Inc., YuMe Inc. and Adap.tv Inc. on course for initial public offerings this year.
All three have picked bankers or are in discussions to sell shares to the public, according to people familiar with their plans, who asked not to be identified because the information hasn’t been publicly disclosed.