Warner Bros. Consolidates Digital Sales
Christopher Lindquist tapped to lead new entertainment group
Warner Bros. is consolidating its digital sales operations as it looks to build out an entertainment-focused ad powerhouse on the Web.
The company plans to announce the formation of the Warner Bros. Digital Entertainment Group, which will encompass a host of properties ranging from TMZ.com to EllenTV.com to DCComics.com. Previously, those three sites would be sold by three different divisions—making it challenging for buyers and difficult for Warner to achieve real corporate synergy. But the hope going forward is to create one-stop-shopping for brands looking for well-lit scale.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in