• by Wayne Friedman , January 18, 2012

Break Media, the big digital video advertising network, says it has started a new video technology designed around the growing cost-per-view ad-buying metric.

The new technology, called Social Video Accelerator, combines guaranteed video distribution including pass-along advertiser content. It will run across the Break network -- including Break.com, the Web’s big comedy video site, which now reaches more than 120 million unique viewers each month.

While cost per view (CPV) ad models are growing, less than half of video publishers are offering it, says Break Media.

A Break Media study says 40% of advertising campaigns now use CPV -- double that of a year ago. Seventeen percent of advertisers say they would select it as their preferred pricing model for video if more publishers and networks offered it.

“The cost per view video pricing model made huge strides within the industry this past year,” stated Andrew Budkofsky, executive vice president of sales and partnerships for Break Media.

One study from YouTube says by 2015, more than 50% of online video campaigns will include inventory sold on a CPV basis.