Vimeo Goes Its Own Way

While big video content sites vie for premium material, an early contender is sticking to its indie roots—for good or for bad

As the online video space grows ever more cutthroat, companies like YouTube, Netflix, and Hulu are all looking for a competitive edge in roughly the same way: through big-budget investments in professional content.

But one company, Vimeo, has decided to take a different path, betting it can grow its audience by sticking to its original playbook.

Vimeo could have been as big as YouTube. It was founded in 2004, a few months before YouTube, with financial backing from Barry Diller and startup expertise from co-founders who'd been key players in CollegeHumor.com.

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