Google’s YouTube in Talks to Stream NBA, NHL Games Live
This article is for subscribers only.
Google Inc.’s YouTube is in talks with the National Basketball Association and the National Hockey League to show live games, building on the popularity of cricket’s Indian Premier League last year, a Google executive said.
Google is in talks with “most pro sports leagues” including the NBA and NHL, as well as soccer leagues in Europe, Brian Suh, head of YouTube Partnership at Google’s Korean unit, said. YouTube aims to show more live sports in the second half of the year, said Gautam Anand, Google’s director of content partnerships for Asia Pacific, in an interview in Seoul yesterday.