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Sony puts ‘The Social Network’ on iTunes for SAG members

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Sony Pictures has joined Twentieth Century Fox, Paramount Pictures and Focus Features in the studio experiment to provide Screen Actors Guild members access to their awards contenders via iTunes. Beginning Tuesday, the studio, which has already mailed DVD screeners out to the 93,000 SAG members, will also give voters download codes so they can watch the David Fincher-directed film via iTunes.

In similar fashion to the studios offering access to award contenders ‘127 Hours,’ ‘Black Swan,’ ‘Conviction,’ ‘The Fighter,’ and ‘The Kids Are All Right,’ Sony will give guild members specific codes that will allow them to watch ‘The Social Network’ for free for 24 hours on their computers, iPhones or their televisions via Apple TV.

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The move comes just one day after ‘The Social Network’ walked away with four Golden Globe awards, the most of any film for the night. Sony seems to have momentum on its side, having also taken the top prize at the Critic’s Choice awards this weekend. But with two weeks left for SAG members to vote on the year’s best picture in their guild awards, Sony doesn’t want to take any chances with voters choosing one of its competitors in the lead-up to Oscar night on Feb. 27.

‘We feel we should give SAG members a choice,’ said Sony’s vice chairman, Jeff Blake.

The SAG Awards will be presented Jan. 30.

-- Nicole Sperling

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