Research

Study: Screen-Based Activity for Older and Younger Viewers Sharply Diverges Posted on 02-08-2022
Screen-based activity for older and younger viewers is increasingly diverging, according to the Hub Entertainment Research’s latest “Video Redefined” survey. For 13-24 year olds, just 25% of their screen-based...
Online Video Viewing Equal to Traditional TV For 13-24 Year Olds Posted on 01-11-2021
For 13-24 year olds, online video viewing is approximately equal to traditional TV viewing, according to Hub Entertainment Research’s new Video Redefined study based on a December, 2020 survey. Hub...
Report: Online Video Viewing Edges Out Traditional TV Viewing in U.S. Posted on 10-14-2020
In August, hours spent watching online video per week edged out hours spent watching traditional TV on broadcast, cable, or satellite in the U.S., according to a new report from...