VideoNuze Ad Summit 2019 EB leaderboard - 2-27-19

Analysis for 'Live Streaming'

  • VideoNuze Podcast #453: Super Bowl Streaming Hits New High

    I’m pleased to present the 453rd edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    This past Sunday’s Super Bowl set the record for the lowest total score in the Big Game’s history, but it also set the highest record for number of people watching the action via the Internet. According to Colin’s excellent analysis, upward of 7 million people streamed some portion of the game. About 2.6 million did so via CBS and NFL digital properties. But per Colin’s calculations nearly twice as many watched via virtual pay-TV operators, which stream their services over the Internet. We both believe YouTube TV played a leading role.

    So while the total TV audience watching shrunk to 98.2 million, its lowest level in over 10 years, the number of people who trusted the Internet to stream the action rose to a new high. We discuss the implications of this and the growing role virtual operators are playing now. We also observe how the Big Game’s advertising roster included SVOD providers and other digital-first companies, a sign of its ongoing superiority in reaching a mass audience.

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  • Free On-Demand Webinar on The Future of Live Streaming With Viacom and Akamai

    I recently hosted a free webinar on The Future of Live Streaming, with guests Alec Hendry, Senior Director of Technology Convergence at Viacom and Henrik Eriksson, Service Line Manager at Akamai, which presented the webinar which is now available on-demand. Our round table discussion was followed by audience Q&A.

    If you or your colleagues are using live streaming as part of your content strategy or are thinking about doing so, I believe the webinar and Alec’s and Henrik’s insights/advice is invaluable.

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  • Free Webinar Today on The Future of Live Streaming With Viacom and Akamai

    I’m hosting a free webinar today at 1pm ET / 10am PT focused on the Future of Live Streaming. I’ll be joined by guests Alec Hendry, Senior Director of Technology Convergence at Viacom and Henrik Eriksson, Service Line Manager at Akamai, which is presenting the webinar, for a roundtable discussion, followed by audience Q&A.

    We’ll dig into key topics such as the state of live streaming today, how to measure quality and ensure a positive user experience, which business models are being used successfully in live streaming, best practices, key challenges, future directions and more. Alec and Henrik have a wealth of experience live streaming hundreds of events and they’ll share their unique perspectives.

    The webinar builds on a white paper I just wrote for Akamai in which I interviewed 5 leading media executives about their live streaming initiatives. The edited transcripts of these interviews are included in the white paper which will be released shortly.

    Bolster your live streaming efforts in 2019 by joining us for this free webinar today!

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  • Perspective What's this? Defying Murphy’s Law - Three Keys to Live-Stream Performance

    In my ten years of experience in major event streaming, including Super Bowls and Olympics, I’ve found that every big event is unique – and every event has something unexpected happen. But successful streaming always has three essential ingredients – clear objectives, comprehensive testing, and operational playbooks.

    Know Your KPIs
    The ultimate objective may be to make the live-stream experience flawless. Realistically, that can’t happen for all viewers all the time in all places. Audience expectations, while rising steadily overall, vary locally. And there are cost-performance tradeoffs to navigate.

    Amid all that variability, you need to establish specific KPIs to benchmark performance measurement, comprehensive testing, and continuous improvement. Start with the basics – viewers’ time-to-access the stream and rebuffering percentage. Include audience satisfaction and feedback if measured. And be precise about time-to-recovery objectives. For example, when servers go down, software components fail, or unexpected things happen on the Internet, does the workflow have the resiliency to recover quickly, even imperceptibly to the viewer?

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  • Twitch Amps Up Battle With YouTube For Top Creators

    YouTube has thoroughly dominated free, ad-supported online video practically since its launch over 13 years ago. Over the years there have been lots of competitors who have come and gone, unable to compete with the sheer volume of traffic and monetization potential that YouTube offered independent content creators.

    But a new battle is escalating for the attention of YouTube’s most important creators. Twitch, the e-gaming streaming site Amazon acquired 4 years ago for nearly a billion dollars, is making aggressive offers to YouTube’s top creators to help broaden Twitch’s appeal. Per a Bloomberg article yesterday, and others that have preceded it, Twitch is offering creators minimum guarantees that can run to several million dollars per year, plus shares of ad and subscription revenues.

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  • VideoNuze Podcast #425: AT&T Disrupts TV, World Cup Streaming Surges and More

    I’m pleased to present the 425th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    On this week’s podcast we cover a number of topics, starting with AT&T’s newest skinny bundle offering, WatchTV, which is bonus feature for subscribers to 2 of its new unlimited wireless plans. Colin and discuss the implications for the industry as AT&T reshapes consumers’ perceptions of pay-TV as a standalone premium service to a supporting feature in their wireless plan.

    We then turn to the World Cup, which is setting streaming records, even in the early matches. Colin shares the data and his personal experiences on quality, which have been very positive.

    Next, we touch on Apple’s latest high-profile content deals, with Oprah Winfrey and Sesame Workshop. Apple’s continuing to spend through the $1 billion it allocated, but we still wonder, how is this A-list content going to be distributed and monetized? Finally we review Instagram’s new long-form video service, IGTV, which was announced this week. We’re both excited about its prospects, particularly relative to Facebook’s other video initiatives, which have been all over the board.

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  • NBA to Syndicate Live-Streamed All-Star Player Interviews to 180+ Countries

    It’s NBA All-Star weekend and for the first time, the league is offering free access to live-streamed interviews of players to TV networks, social media and other publishers in over 180 countries around the world. Half the interviews will occur today at 11:05am PT with the other half at 11:50am PT. The NBA views these interviews as a way of generating visibility for players in their home countries and bringing fans closer to the action.

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  • VideoNuze Podcast #406: Super Bowl Streaming; HBO Now Succeeds

    I’m pleased to present the 406th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    First up this week, Colin and I share our experiences live-streaming the Super Bowl. Both of us were on the road and were extremely impressed.  Except for latency of up to a minute or so, neither of us experienced any buffering or pixelation. In short, it was nearly a TV-like experience and really demonstrates how far live-streaming at scale has come.

    We then shift gears to discuss strong growth at HBO Now, which just reported hitting the 5 million subscriber mark at end of 2017. HBO Now is benefiting from not being a “buy-through” on top of expensive pay-TV services. By going direct-to-subscriber, HBO Now has made its product much more accessible. We suspect that Amazon Channels and AT&T (which strongly promoted HBO Now in 2017), were pivotal to growth.

    (Apologies, our audio quality isn’t that good this week).

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  • Research: Brands Poised to Ramp Up Live-Streaming Video in 2018

    Brands are poised to ramp up their use of live-streaming video in 2018, according to the 2018 Live Video Streaming Benchmark Report, released by Brandlive and IBM Cloud Video. 84% of respondents said that live-streaming video is either important, very important or a top priority in their 2018 marketing mix, comparing favorably with the 86% of who said the same about pre-recorded video.

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  • Latency in Live Sports Streaming is Improving

    If you’ve ever streamed a live sports event and simultaneously tuned into it on TV, you’ve immediately noticed the latency in the live stream. I’ve tried this a number of times and found the latency can be as much as 45-60 seconds.

    For example, last week I streamed the Thursday night football game to my iPad using Amazon, while also watching on TV, and the latency was around 10-12 seconds, which was actually quite good. This may be part of a larger trend that bodes well for live streaming especially as more sporting events move online and to mobile.

    To get more perspective on the issue, I recently spoke with Alexander Leschinsky, Co-Founder and Managing Director, G&L Geißendörfer & Leschinsky GmbH, which provides systems integration and managed services for public broadcasters in Germany. Alexander has deployed numerous live streaming events since 2000 and has worked extensively on the latency issue in sports streaming.

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  • Research: NFL is Strongest For Live Sports Viewers On Devices

    Adobe Primetime and The Diffusion Group have released new research, finding among other things, that the NFL is the most popular sport to live stream on digital devices. The research surveyed 2,000 U.S. consumers, revealing viewership trends for live sports viewers or “LSVs” - adult broadband users that watch televised live sports on any screen including PCs, TVs, smartphones or tablets.

    The survey found that 37% of LSVs watch live sports on non-TV devices, with PCs used the most (cited by 27%), followed by smartphones (17%) and tablets (14%). Across all 3 of these devices, the NFL is the most popular of all sports. On PCs NFL is watched by 66% of LSVs, followed by Summer Olympics (59%) and NBA basketball (59%). On smartphones, NFL is watched by 70% of LSVs, then NBA (59%) and college basketball (52%). On tablets NFL is at 67%, followed by NBA (62%) and major league baseball (61%).

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  • VideoNuze Podcast #374: Digging Into Cisco’s Video Forecast; Video Apps Need Merchandising Mindset

    I’m pleased to present the 374th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    This week we start by digging into Cisco’s Visual Networking Index forecast which both Colin and I covered this week (here and here). As usual, Cisco believes that video will dominate all Internet traffic, but now also sees live as poised to account for 13% of overall video. We explore this and other facets of the forecast.

    We then turn our attention to how developers of video apps must have more of a “merchandising mindset” to dynamically customize experiences based on viewers’ preferences and business objectives Colin recently published a white paper on the topic and we discuss some of the highlights as well as the challenges of creating and updating apps across numerous platforms.

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  • Cisco: Live Video to Increase 15x to 13% of All Video Traffic By 2021

    Cisco has released the latest version of its Visual Networking Index, forecasting among other things, that live video will increase 15x over the next 5 years to reach 13% of all global Internet video traffic by 2021. Cisco is forecasting video will account for 82% of global Internet traffic, in line with prior forecasts and far surpassing any other application type.

    Cisco attributed the growth in live to “streaming of TV apps and personal live streaming on social networks.” Facebook Live has continued to grow in popularity, as has streaming live sports and events by various TV networks and rights-holders. As an example, the Ariana Grande benefit concert on Sunday drew more than 76 million views on Facebook Live.

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  • Brightcove Launches Live Streaming Solution

    Online video platform Brightcove has announced Brightcove Live, a live streaming solution that includes server-side ad insertion, cloud DVR, content encryption, on-the-fly clipping and VOD asset creation. Brightcove Live can be deployed as a standalone service and also as part of Brightcove’s broader Video Cloud platform, which means it taps into all of Video Cloud’s technology tools and partnerships.

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  • Lowe’s Taps Facebook Live and Property Brothers Hosts for Black Friday Promotion

    Brands, publishers and celebrities are all experimenting with Facebook Live, to see how live-streaming can help them connect with their target audiences. One interesting example that hit my radar is Lowe’s home improvement stores, which, this past Saturday night, used Facebook Live to broadcast a 45-minute show featuring HGTV’s “Property Brothers” to reveal a sample of Black Friday sale items.

    In the video, Drew and Jonathan Scott open a series of boxes which often contain gentle pranks (e.g. a marching band, confetti, puppies, etc.) as well as actual products that will be on Black Friday sales (e.g. wine chiller, combination tool kit, Roomba vacuum cleaner, etc.). For much of the video, the brothers are ad-libbing, casually jibing each other and keeping the show moving along.

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  • VideoNuze Podcast #347: Facebook’s Video Ambitions

    I'm pleased to present the 347th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    On this week’s podcast we discuss Facebook’s video ambitions. Colin was in London at the OTT TV World Summit where he saw a fascinating presentation by Matthew Corbin, who’s in global product marketing for Facebook. Colin shares highlights of what he learned, including how Facebook thinks of itself as the “world’s discovery agent.” Matthew said Facebook thinks of itself “not as a broadcast network, but as a network of broadcasters,” which feels like an apt description. Combined with Facebook’s targeting capabilities, this translates to lots of potential.

    On Facebook’s Q3 ’16 earnings call, CEO Mark Zuckerberg also highlighted how he wants video to be at the center of all of Facebook’s apps and services. It’s becoming clearer that the primary way Facebook is going to be able to continue its torrid revenue growth is by shifting over more TV ad spending, hence the push toward video.

    After discussing Facebook, we shift gears and spend 5 minutes reviewing the excellent Comcast-Netflix integration which I wrote about earlier this week.

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  • JW Player Introduces Live Streaming Service, Aiming for Simplicity

    Aiming for simplicity, popular online video platform provider JW Player has introduced JW Live, a cloud-based, live streaming service for content providers. JW Live is meant to be an out of the box service that is integrated with the JW player and platform, enabling content providers to easily power up live streams for their audiences.

    JW Live is the latest effort to popularize live streaming, a category receiving a lot of attention these days, primarily because Facebook is aggressively pursuing it with Facebook Live. JW Live is another example of how technology providers are positioning themselves to assist content providers in powering their own businesses, as opposed to becoming solely reliant on platforms like Facebook, YouTube, Snapchat and others which offer large audiences, but risk undermining control over revenue generation and loyalty.

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  • Election Night Will Feature Tons of Live Streaming

    At last, Election Day is here. Tonight tens of millions of Americans will be avidly following the returns. But rather than everyone huddling around their TVs to their favorite TV network to get the updates, tonight there will be an abundance of live streaming from a variety of traditional and digital news outlets, capitalizing on capabilities available from Facebook, YouTube and Twitter. As a result, how Americans keep track of who’s winning will be more varied than ever.

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  • VideoNuze Podcast #344: A Busy Week in the Video Industry

    I'm pleased to present the 344th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    This week was busier than usual in the video industry and on today’s podcast, Colin and I discuss a number of news items that hit our radar. First we talk about the new Google-CBS deal for the upcoming Unplugged skinny bundle. Next up is VUDU’s Movies on Us, new free, ad-supported VOD service which we both think has potential. We then dig into Facebook’s new feature for advance scheduling and promoting live broadcasts. Finally we review LeEco’s new content and TVs (Colin attended the company’s big launch event this week.)

    Clearly there was a lot happening this week as major players in the video industry continue jockeying for position. One news item that broke after we recorded is the rumor about AT&T acquiring Time Warner. That type of deal would be straight out of the Comcast-NBCU playbook and could trigger even more distribution-content tie-ups.

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  • Facebook Live Ups the Ante With New Advanced Scheduling Feature

    Facebook released an important feature yesterday, enabling certain content creators to schedule and promote Facebook Live broadcasts in advance. While a lot of the hype around live-streaming has been about capturing breaking news - with streams spontaneously discovered - as I explained a few months ago on our weekly podcast, the bigger application for live-streaming is for broadcasts scheduled in advance and promoted to content creators’ fans.

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