VideoNuze Ad Summit 2019 leaderboard - 5-11-19
  • VideoNuze Podcast #449: Why Most Subscription Video Services Will Trend Away From DTC Model

    I’m pleased to present the 449th edition of the VideoNuze podcast (and our first of the new year!), with my weekly partner Colin Dixon of nScreenMedia.

    On this week’s podcast, Colin and I discuss why we both believe most subscription video services will trend away from a pure direct-to-consumer (DTC) model and instead embrace large platforms for distribution. Roku’s plan to support subscription services (following Amazon Channels and Apple’s TV app) bolsters the trend.

    There are numerous benefits to third party distribution for both content providers and consumers. DTC will still have a place in go-to-market strategies, but it will become smaller, except for major players like Netflix and Hulu.

    Listen in to learn more!

     
    Click here to listen to the podcast (21 minutes, 10 seconds)



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