Putting Premium Content Within an Arm's Length of Desire
Robert Woodruff, the long-time president of Coca-Cola, had a famous quote summing up his ambition for the fizzy brown water: "I want Coke to be within an arm's length of desire." Given the initiatives of Apple, Google, Netflix, Hulu, Amazon, Sony, pay-TV operators, Roku, TiVo, gaming consoles and numerous others, a spin on the Woodruff quote might well be, "They're all putting premium content within an arm's length of desire." It's no exaggeration to say that we are on the cusp of unprecedented consumer access to premium content - both current and past seasons' TV programs along with archived and new-release movies.
The choices being presented to consumers are dizzying, and are poised to become increasingly complex. With Apple's announcement yesterday of a $99 Apple TV connected device, and 99-cent rentals from ABC and Fox (and others no doubt to follow), another relatively low-cost option for viewing premium content will be available. Not to be outdone, Amazon also unveiled its own 99-cent option yesterday, for downloads of TV programs, though the durability of this offer isn't yet clear. And Sony too announced a new service called Qriocity to delivery its content to its connected devices.
Read More »
Categories: Aggregators
|
 |
Sphere it
digg 
del.icio.us
Send
Comments
Print
