Tickets are still available for the June 4th VideoNuze 2013 Online Video Advertising Summit in NYC. 5-pack and 10-pack group discounts are also available for additional savings. And note that for startups/students, there's a special $195 ticket to make the event more affordable. Contact me for the discount code.
We have an awesome program featuring 44 speakers on over a dozen different sessions. We'll be covering the full gamut of hottest topics in online video and advertising such as how to connect with today's always-on audience, the art and science of targeting, the NewFronts and Upfronts, connected TVs, programmatic video ad buying, how to monetize on-demand video, and much more.
Thanks to all 18 industry-leading companies that are supporting this year's Video Ad Summit: Premier Partners Adap.TV, Adobe, Akamai, TubeMogul, ValueClick and YuMe; Headline Partners Altitude Digital, AOL, BlackArrow, Collective, Innovid, LiveRail, VideoHub and Videology, plus Branding Partners EXPO, Extreme Reach, Mixpo and Real Media. All of them will have representatives at the event and it will be a great opportunity to engage with them.
Don't delay - register now!
I'm pleased to present the 181st edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. This week we discuss the newly-unveiled Xbox One and its TV integration.
As I wrote earlier this week, Xbox One is very slick, but because it's not tightly integrated with pay-TV set-tops, it can't access on-demand and DVR programming. That means even with an Xbox One, complexity will remain in the living room. Colin notes that even the original Google TV box had better integration (with Dish TV, although it was sub-optimal), and it still failed.
That leads Colin to believe that Xbox One will succeed as a gaming device, but he's skeptical that it will have broad appeal outside that community due to its high price and competitive options from Roku and others. I agree; though Xbox One clearly improves the live TV viewing experience, given today's changing viewer behaviors toward on-demand, it is far from being the "ultimate all-in-one home entertainment system" Microsoft says it is.
Listen in to learn more!
Click here to listen to the podcast (16 minutes, 46 seconds)
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