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Inside the Stream: FAST Euro Limits, TV OS Wars, Broadcaster Super Apps
Colin has been in London participating in a CTV conference, and this week he shares some of his observations about how the competitive landscape in Europe compares with the U.S. Among the topics we discuss are why FASTs are unlikely to grow as quickly as in the U.S., the burgeoning market for TV OS’s, and the introduction of broadcasters’ “super apps.”
The discussion is a great reminder that while CTV has taken the U.S. by storm, it is evolving differently in other parts of the world.
Listen to the podcast to learn more (28 minutes, 28 seconds)
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Apple Podcasts Google Podcasts Spotify Amazon Music RSSCategories: International, Podcasts
Topics: Podcast
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CTV’s Measured Embrace of Programmatic Is a Long-Term Win for Advertisers
Friday, March 15, 2024, 10:52 AM ETPosted by:Nicole Scaglione
Global VP of OTT and CTV, PubMaticWithin today’s AI-drenched industry conversations, it would seem that a lot of channels are on an accelerated path to an automated future. In many cases, that means a rapid shift of inventory into data-targeted, biddable buying. However, as eager as many digital media buyers are to get their hands on more connected TV inventory, this channel stands apart from others when it comes to its comparatively metered pace in moving away from upfronts and direct-sold inventory.
Categories: Advertising
Topics: PubMatic
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Inside the Stream: Fubo’s Spulu Duel, Apple’s $700M Movie Splurge, Max and Disney Follow Netflix
First up on this week’s podcast we discuss Fubo CEO David Gandler’s statement that the company is in a “duel to the death” with Spulu, the new sports JV from Disney, WBD and Fox. He makes a good point that if the 3 companies allow the JV access to their sports networks without requiring the JV to also pay for non-sports networks as companies do with typical pay-TV deals, this would put the JV at a cost advantage compared to pay-TV operators like Fubo.
Next, Variety reported Apple spent $700 million on just 3 movies last year, a bet that Colin and I both believe is far too concentrated for a streaming service that is struggling with high churn and badly needs catalog depth. Finally, both Max and Disney+ are trying to emulate Netflix in cracking down on password sharing and on improving churn. Can they catch up with the clear market leader?
Finally, all the session videos from last week’s VideoNuze CTV Advertising PREVIEW: 2024 virtual are available.
Listen to the podcast to learn more (26 minutes, 43 seconds)
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Apple Podcasts Google Podcasts Spotify Amazon Music RSSCategories: FIlms, Podcasts, Sports, Studios, SVOD
Topics: Disney, Fox, fuboTV, Netflix, Podcast, Warner Bros. Discovery
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All the Session Videos from Connected TV Advertising PREVIEW: 2024
Last Wednesday was VideoNuze’s Connected TV Advertising PREVIEW: 2024 virtual which featured 19 senior executives on 5 sessions in 1 high-impact afternoon.
Below are links to each of the session recordings along with descriptions of each session and its speakers.
Many thanks to our 3 generous partners PadSquad, Roku and Wurl!
Colin and I distilled some of our key takeaways on last Friday's Inside the Stream podcast.
Enjoy![VIDEO] CTV Advertising in 2024: $30 Billion and Robust Growth Ahead
[VIDEO] Exploring CTV's Key Trends and Opportunities in 2024
[VIDEO] How to Make CTV Ads More Engaging
[VIDEO] Why Premium Streaming Video is Increasingly Ad-Supported
[VIDEO] Achieving Viewership At Scale: Netflix’s Focus on the Mid-Tail
Categories: Advertising, Events
Topics: Connected TV Advertising PREVIEW: 2024
More Posts on VideoNuze
- [VIDEO] CTV Advertising in 2024: $30 Billion and Robust Growth Ahead
- [VIDEO] Exploring CTV's Key Trends and Opportunities in 2024
- [VIDEO] How to Make CTV Ads More Engaging
- [VIDEO] Why Premium Streaming Video is Increasingly Ad-Supported
- [VIDEO] Achieving Viewership At Scale: Netflix’s Focus on the Mid-Tail
- Inside the Stream: CTV Ad PREVIEW: 2024 Reveals Key Market Drivers
- Inside the Stream: RIP Freevee?, YouTube tops on CTV, Peacock & Paramount+ Combine?