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If you’re in Iowa and identify as a “cord-cutter,” you’ve likely seen a message Joe Biden approves on Hulu.
The former vice president is investing in the medium this presidential election as part of a larger ad buy in early-voting states as the race gets closer to choosing a Democratic nominee. For political candidates and issues, OTT advertising represents a new opportunity to reach potential voters.
OTT is giving campaigns at all levels, including local and national races, new targeting tools and more informed insights than linear TV spots.
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