YouTube's Ad Revolt Seen Fleeting. Brands Just Can't Quit Google
- Sheer power and size of search giant lure advertisers
- Brands generally return to video site after raising concerns
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Watching the string of high-profile advertisers pull their spending from YouTube this week, you’d be forgiven for thinking you were experiencing a case of déjà vu.
Walt Disney Co., Nestle SA, AT&T Inc. and a slew of others paused their ads on Google’s video-sharing site after a blogger showed how YouTube can be used to forge networks of people engaged in child exploitation. The brands released strongly worded statements, and YouTube scrambled to assure its clients it was fixing the problem.