Telefonica Seeks to Add Amazon Video to Services
- Spanish telecom carrier is looking for more Netflix-like deals
- Phone companies eye tie-ups after years of opposing streamers
Photographer: Josep Lago/AFP via Getty Images
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Telefonica SA is in talks with Amazon.com Inc. to add Prime Video streaming to its phone, TV and internet packages, part of an effort to keep customers hooked on the Spanish carrier’s services, according to a person familiar with the plans.
By offering premium video-on-demand rolled into Telefonica’s services, the company aims to spare customers the hassle of subscribing to content separately. The move also helps ensure that users become more reliant on its packages, said the person, who asked not to be identified because the deliberations are private.