Google Plans to Vet YouTube Premium Video Content
This article is for subscribers only.
Google is planning a new push to vet top-tier YouTube videos that it bundles for major advertisers, people familiar with the effort said, moving to address resurgent concerns that inappropriate content is being shown alongside brand messages.
The new approach will be applied to videos that are part of Google Preferred, a set of popular YouTube channels Google sells to advertisers at a higher prices, these people said. They asked not to be identified talking about private company plans.