NBC Sees $1.4 Billion in Ad Sales for Super Bowl, Winter Games
- Olympics ad prices are up from last winter games, network says
- Network markets broadcast, online viewers as ‘total audience’
Photographer: Daniel Acker/Bloomberg
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NBC expects $1.4 billion in ad revenue from the Super Bowl and the Winter Olympics, the payoff for its huge investment in sports programming.
The figure includes $900 million for the Olympics in South Korea, which start Feb. 9. Ad prices are running higher than the 2014 winter games in Sochi, Russia, NBC executives said Thursday on a conference call. Comcast Corp.’s entertainment division is charging more than $5 million for a 30-second spot during the Super Bowl, in line with the past couple of years.