Spotify Cancels TV Shows in Reboot of Video Efforts
- New video chief at online music service wants fresh approach
- Company looks to diversify revenue without added royalty costs
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Spotify is planning to reboot its video strategy for at least the third time in as many years as the world’s largest online music service searches for ways to make money that don’t involve recorded music and costly royalties, people with knowledge of the matter said.
The company is canceling original video series on the service, as well as shows it hasn’t released, said the people, who asked not to be identified discussing internal deliberations. Courtney Holt, the newly installed head of video and podcasts, is exploring the creation of a new format unique to Spotify, they said.