BARCELONA, Spain—The head of Facebook’s European creative shop said video is still undervalued, despite how much the social network, brands and agencies have focused on it over the past couple of years.
Speaking Tuesday at Mobile World Congress during an event hosted by the Interactive Advertising Bureau, Rob Newlan, regional director of Facebook’s Creative Shop for Europe, the Middle East and Africa, said, “We have this astonishing moment right now of what great creative brands look like. How do you build great businesses? How do you create value for people and for brands? And how do you do this in this brave new world?”
Newlan said video has rapidly increased over the past few years.
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