Crate and Barrel Is Using This Squarespace-like Tool to Make Buzzy Social Videos

Tests increased ad recall

From Instagram to Snapchat to YouTube, brands have more platforms than ever for which to create videos. That's why video-making software company Animoto is rolling out a new tool today to help marketers and amateur producers create social videos quickly, cheaply and on the fly.

The drag-and-drop software works similarly to that of web design companies like Squarespace and Wix, and is meant to appeal to people who don't have professional video-production experience.

Here's how it works: Marketers upload existing creative and can then apply voiceovers, photo collages and music to craft social videos for Facebook, Twitter, Instagram and other platforms.

"You don't need to know anything about video to create a video," said Brad Jefferson, CEO of Animoto.

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