Pandora is overhauling its ads to create a more dynamic experience for some 80 million monthly users—blending images and sound, and integrating native video into its mobile experience.
The streaming-music service is introducing responsive mobile display ads that automatically adjust to a phone's screen size and that live in the square space housing album art. The format, which also applies to images that accompany audio ads and first impression takeover ads, is a move away from pop-up ads.
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