Univision Is Going Big on Programmatic Advertising Across All Properties

The Onion gets an automated layer

No joke: The Onion is finally going programmatic. 

Univision, which has a controlling stake in the website, is launching a platform that will power programmatic ads for The Onion and other websites including Univision Digital, The Root and The A.V. Club. The platform, called Mosaico Trading, will employ first- and second-party data to target display and video ads at Latino and millennial viewers. 

Mosaico could also potentially be offered to other media companies as well to leverage both the Hispanic and Gen Y audiences across Univision's digital properties.

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