As is usual, Apple didn’t share exact sales figures for either the Apple TV or the Apple Watch with the rest of their quarterly sales numbers on Tuesday, but during the earnings call, Company CEO Tim Cook did note that both devices put up record sales numbers for fiscal Q1 2016.
Apple Watch
Cook said the Apple Watch saw particularly strong sales during the month of December. Sales of the wearable benefited from holiday gift buying, as well as significant discounts offered by a number of third-party retailers.
Best Buy cut Watch prices by $100, while Target offered a $100 gift card with the purchase of a Watch. The device also benefited from expanded availability, as Apple expanded sales to other third-party retailers, as well as expanding international availability to 48 additional countries.
Apple TV
The Apple TV saw its best sales quarter ever, following the launch of a new fourth-generation version of the popular set top streaming box. The new version of the box offers increased storage capacity, a full tvOS App Store, a touch-based Siri Remote, and more.
The Cupertino firm doesn’t break out sales info for either device, instead including them in the “Other” category, which also includes iPods and products such as Beats headphones and other types of accessories. Revenue for the Other category did experience a 40% increase in revenue, from $2.7 billion in 1Q 2015 to $4.35 billion in 1Q 2016. Revenue was also up quarter-over-quarter.
Overall, the device and computer maker reported another record quarter in fiscal Q1 2016, with $18.4 billion in profit on $75.9 billion in revenue.
