This Deal Will Make It Easier for Brands to Connect With Buyers on All Screens

Linear TV leader invests in mobile video company

With mobile usage expected to continue its upward trajectory in 2016, it's more imperative than ever for marketers to be able to reach consumers on any, and every, screen available.

And as marketers increase their budgets for cross-screen programmatic advertising this year, two ad tech companies are teaming up to cater to that growing need. ITN Networks, which specializes in programmatic sales across linear television, announced today an investment in mobile-first video platform Torrential. Financial terms were not disclosed.

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