GoPro may be struggling with lackluster sales of its latest action camera, but the company isn’t giving up on its content efforts just yet. GoPro has appointed former MSG and Current TV exec Ocean MacAdams to lead its entertainment division after the departure of Zander Lurie, a company spokeswoman told Variety.
GoPro remains committed to its entertainment plans, which include producing original content and production partnerships, the rep added. “We will launch some big entertainment initiatives, including branded partnerships and content partnerships” this year, she said.
GoPro revealed to investors earlier this week that it was cutting about 100 jobs because of worse-than-expected sales of its cameras. In particular the Hero4 Session camera, its smallest model to date, seems to have missed the mark, forcing the company to reduce pricing in December. As a result, GoPro reduced its guidance for the quarter from between $500 million and 550 million to $435 million.
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In conjunction with the adjusted guidance, GoPro also revealed that GoPro Entertainment SVP Zander Lurie has resigned. Lurie, who has been named CEO of SurveyMonkey, isn’t giving up on GoPro altogether: He has been appointed to serve on the company’s board.
Lurie’s former division made headlines with a number of high-profile hires in 2015. In July, GoPro hired former Hulu originals head Charlotte Koh as its new head of features and series. In October, it snagged Emmy award-winning sports exec Bill McCullough from HBO to become GoPro’s new executive producer for its team sports and motor sports channels.
Both remain with the company and will now be reporting to MacAdams, who joined GoPro in December 2015. Previously MacAdams was senior VP of programming and acquisitions for the Madison Square Garden Co. Before that, he oversaw Warner Music’s YouTube efforts, and previously served as SVP of programming at Al Gore’s Current TV.
