Nobody knows Reddit better than its passionate group of users, so the website is leaning on its tight-knit community to help create its first branded video series for Google.
In May, Reddit opened its content studio, promising video would be a big part of the launch of its stand-alone news site, Upvoted. Now, Google is the first advertiser to launch a sponsored campaign—called "Formative"—which interestingly plays out across both Reddit and Upvoted. Agencies Essence and Acres are behind the campaign.
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