Pursuits
Netflix Raises Price of Most Popular Plan by $1 per Month
- First affects new customers in U.S., Canada and Latin America
- Subscription rate in Europe was boosted in August by one euro
This article is for subscribers only.
Netflix Inc., the world’s dominant paid online video service, is raising the price of its most popular streaming subscription by $1 a month to $9.99 for new customers in the U.S., Canada and parts of Latin America following a similar move in Europe this year.
Existing customers will have a grace period of varying lengths before prices go up for them, the company said on its website. The increase affects the plan that lets two viewers use a subscription at once. Prices for the so-called one-screen and four-screen plans aren’t affected.