Snapchat wants companies to know its not just for millennials: Advertisers can find a home there as well. At the Daily Mail/Elite Daily Digital Content NewFronts presentation Thursday, the platform announced it would be unveiling 10-second ads that cost 2 cents per view.
The new ad offering creates a new way for Snapchat Discover publishers to generate revenue. Daily Mail North America CEO Jon Steinberg said his company was standing by to create those snaps for brands.
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