Watch ABC Plays on Xbox 360

Disney/ABC Television Group’s Watch ABC app has gone live on the Xbox 360 game console. 

It is the first time that the app has been available via a gaming console.

The app allows users who subscribe to a pay TV service that has cut a TV everywhere deal with the programmer to access network content.

Authenticated subscribers can watch a live feed of the network and the 24-hour local ABC affiliate feed in New York, Los Angeles, Chicago, San Francisco, Houston, Fresno, Philadelphia and Raleigh-Durham.

Read the full story at B&C.