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Nielsen to Measure Netflix Viewing by Middle of This Year
Nielsen On-Demand Measuring Coming This Year: CEO
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Nielsen, the company that measures TV audiences, will begin offering data on viewing by Netflix Inc. and Amazon Prime subscribers for the first time starting midyear, Chief Executive Officer Mitch Barns said Tuesday.
“That will be the last significant portion of overall television content viewing that we don’t already measure,” Barns said in an interview with Bloomberg. “We really will have a full set of capabilities in the market to measure what we call the total audience across all screens, devices and platforms.”