Christmas Comes Early for Brands on YouTube

Pre-Thanksgiving commercials get a boost

Three major holiday commercials have already won Christmas, according to this week’s Adweek/VidIQ top 10 list.

Sainsbury’s World War I spot (which was based on actual reports and letters) grabbed the top spot on this week’s chart. The supermarket chain’s video has been watched 7.78 million times, generating more than 68,000 Facebook shares and 14,000 tweets.

John Lewis' #MontyThePenguin ad was the first Christmas ad released this year and claims the No. 2 spot this week.

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