Gillette is quickly racking up video views after enlisting YouTube to promote its first foray into body razors, according to this week’s Adweek/VidIQ top 10 chart.
Gillette’s minute-long "100 years of hair" video pitches its razor product by running through a series of shots showing the change in men's’ styles over the past 10 decades. A call-to-action message at the end of the spot encourages viewers to click through to either learn more or buy the razor.
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