Performance Marketing

NBC Inks Deal for Facebook Video Ads

First TV network to jump on board

Facebook has forged a deal with NBC, which is buying the nascent Facebook Premium Video Ads product to push a trio of mid-season/summer shows: Rosemary’s Baby, The Night Shift and Undateable. The Peacock is the first TV company to sign such an agreement with Facebook. Terms of the deal were not disclosed.

"Facebook—the scale alone there—the ability to deliver as many eyeballs as we're doing today, it's really hard to find that anywhere else," Kjerstin Beatty, NBCUniversal's vp of media, told Variety.