Advertising is under attack by Vine videos, which are wrapping around Twitter streams, TV sets—and now getting entangled with billboards, thanks to Tide. The Procter & Gamble brand is using creative from its onslaught of Halloween-themed Vine spots in digital out-of-home ads in 11 markets; they run through Oct. 31.
The campaign is the first of its kind in terms of combining outdoor with the six-second videos, building on the groundbreaking Dunkin’ Donuts TV-Vine initiative that debuted last month.
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