Nielsen has expanded its relationship with FreeWheel, as the video platform will aim to streamline the usage of Nielsen's Online Campaign Ratings (OCR) for their joint clients.
In a best-case scenario for Nielsen, the agreement will spur more digital advertisers to regularly employ OCR, which is designed to mirror traditional media's gross rating point (GRP). Theoretically, that will also make it easier for more traditional advertisers to move dollars online.
FreeWheel helps notable media companies like ABC, AOL, ESPN, Turner and Viacom manage video-based content and advertising.
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