The Guardian has struck a deal with Dailymotion, the world's second largest video-sharing website, to increase the reach of the publisher's growing portfolio of video news and features.
Guardian News & Media, the parent company of the Guardian and Observer newspapers, is to launch a dedicated online video channel that will be available to Dailymotion's 112 million regular users.
"The Guardian produces a large amount of high quality video content," said Tina Westland, content sales manager, multimedia, GNM. "Having a separate dedicated Guardian channel on Dailymotion will provide us with a new platform to share this output with an even wider audience".
Under the deal the Guardian will make available a range of content from genres including sport, music, lifestyle, fashion and travel, such as James Richardson's European Football Review, The Guardian Film Show and How to Dress with fashion editor Jess Cartner-Morley
In addition, the Guardian's complete archive of 700 hours of video content will also be made available.
The two companies will split revenue from advertising on the channel, although the details of the proportions each will receive are unclear.
"Having a respected news organisation like the Guardian become a Dailymotion partner will bring great new content to our users who are hungry for quality web programming on topical issues, and also provide a platform to share some of our unique content with the Guardian's readership," said Harriet Fuest, director of content and partnerships at Dailymotion.
Dailymotion has publisher partners including Yahoo and Orange.
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