Viewability, measurability and the viability of OCR are major topics in the online video industry. Ashley Swartz, CEO and founder of NY digital consultancy Furious Minds discusses these issues in her wrap up of the VideoNuze Online Video Ad Summit in New York.
“Engagement is a big part of what differentiates online video and digital from television, but the reality is that no one has a means by which or standard to value video,” Swartz says.
Swartz is a regular contributor to Beet.TV.
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