Hulu Pushing Further Into Branded Entertainment With Alloy

Ford and Schick's Web series takes aim at single women

For the third time in five months, Ford's testing branded online video entertainment. The Detroit automotive brand and Schick are sponsoring the second installation of “Dating Rules,” a Web video series by Alloy Digital that premiered on Hulu Wednesday (Aug. 1).

The series chronicles the fictional life of a twenty-something woman named Chloe Cunningham who communicates with her future self. Episodes will run twice a week on Hulu through Aug. 20, each clocking in from six to eight minutes.

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