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Complimentary Webinar: Social Media and Second-Screen TV - June 19th
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VideoNuze Analysis (4 items)
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VideoSchmooze [VIDEO]: Industry Executives Share Insights on Multi-Platform Success
Posted on 12-13-2012
Below is the full video of last week's VideoSchmooze session, "Cracking the Code on Multiplatform Success," which included Peter Dolchin (VP, Viacom Media Networks), Jason Forbes (EVP, zeebox), Ran...
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Collective's New Playbook Offers Multi-Screen Advertising Lessons
Posted on 10-03-2012
There's been a lot written about how challenging it has become for brand advertisers to reach audiences effectively given the splintering of attention across screens. No longer is it sufficient...
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New Collective Report Analyzes Video Usage to Deliver 6 CPG Buyer Profiles
Posted on 06-28-2012
Collective has released its Video Metrics Report 2012, delivering 6 profiles of online video viewers who are female and heavy buyers of certain types of consumer packaged goods....
News from Around the Web (5 items)
- Make It a Double: Software Retargets TV Viewers Online AdWeek - 01-16-2013
- Collective Hires Former Brightroll Executive as General Manager, AMP Publisher Solutions Press Release - 02-28-2012
- Web Series `Fred,` `iJustine,` `FreddieW` to Grow Distribution Through Blip.tv Deal AdAge - 06-02-2011
- Collective Buying Video Ad Firm Web TV Enterprise Paid Content - 03-29-2011
- Collective Buys Video Ad Platform Oggifinogi Paid Content - 02-24-2011