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VideoNuze Analysis (2 items)

  • Media Buyers: Ditch the Whitelist Posted on 10-23-2015

    In today’s programmatic video buying landscape, the ‘whitelist’ rules.  The whitelist is god and the blacklist is a demi-god.  Media planners and data analysts run daily reports to figure out...

  • Viewability: Frack That! Posted on 09-17-2015

    Digital Video Fracking for the Viewability Age Since early 2015, digital video media buyers have felt tremendous pressure to deliver “viewable” impressions.  Advertisers want to know, “Was my ad...

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